Partner Marketing Lead

DeepL • London, UK • 4d ago

Meet DeepL

DeepL is a global communications platform powered by Language AI. Since 2017, we’ve been on a mission to break down language barriers. Our human-sounding translations and intelligent writing suggestions are designed with enterprise security in mind. Today, they enable over 100,000 businesses to transform communications, reach new markets, and improve productivity. And, empower millions of individuals worldwide to make sense of the world and express their ideas.

Our goal is to become the global leader in Language AI, building products that drive better communication, foster connections, and make a real-life impact. To achieve this, we need talented individuals like you to join our exciting journey. If you're ready to work with a dynamic team and build your career in the fast-moving AI space, DeepL is your next destination.

What sets us apart

What sets us apart is our blend of modern technology, competitive benefits, and an open, welcoming work culture that enables our people to thrive. When we share what it's like to work at DeepL, the reactions are overwhelmingly positive. This may be because of our products that have helped countless people worldwide or our shared mission to improve communication for individuals and businesses, bringing cultures closer together. What we know for sure is this: being part of DeepL means joining a team dedicated to innovation and employee well-being. Discover what our teams have to say about life at DeepL on LinkedIn, Instagram and our Blog.

Meet the team behind this journey

We are looking for our first Partner Marketer to join the DeepL Demand Generation Team to support the efforts of the Global Partnerships organization. The Lead Partner Marketing Manager will be responsible for leading marketing campaigns and initiatives to, through and with DeepL’s partner community on a global basis consisting of ISV, Reseller, Distribution, VAR and OEM partnerships.

This pioneering role requires a self-starter who is passionate about enabling and activating partner relationships and achieving commercial success across a wide array of marketing tactics. Our preference is for someone who likes building repeatable and scalable GTM partner marketing initiatives in conjunction with a variety of internal and external stakeholders, e.g. Marketing, Sales, agencies, etc.

Your responsibilities

Partner Recruitment
- Lead initiatives to recruit new strategic partners by defining criteria for ideal partners and implementing targeted outreach strategies
Onboarding and Enablement
- Design and implement a comprehensive onboarding program for new partners, ensuring they understand product offerings, value propositions, and marketing resources.
- Collaborate with partners to create joint go-to-market plans that outline shared objectives, strategies, and tactics.
Performance Tracking and Reporting
- Establish key performance indicators (KPIs) to measure the success of partner marketing initiatives.
Marketing Collateral Development
- Develop and maintain marketing materials, including presentations, case studies, and promotional content, to support partner marketing efforts.
Cross-Functional Collaboration
- Work closely with sales, product, and marketing teams to ensure alignment on partner initiatives and messaging.
- Plan and execute joint marketing events, webinars, and workshops with partners to generate leads and enhance brand visibility.
Feedback Loop and Continuous Improvement
- Gather feedback from partners regarding the effectiveness of marketing programs and support provided.
Budget Management
- Manage the partner marketing budget, ensuring effective allocation of resources to maximize ROI on partner initiatives.

Qualities we look for

Experience in Partner Marketing
- Extensive experience executing large-scale partner marketing initiatives, preferably within B2B SaaS organizations, with a focus on recruiting and activating relationships with channel partners.
Project Management Expertise
- Excellent project management skills with the ability to stay organized and prioritize tasks in high-pressure situations, ensuring timely execution of partner marketing initiatives.
Collaborative Mindset
- Strong work ethic and a collaborative mindset, with a proven ability to thrive in a fast-paced, dynamic workplace while fostering positive relationships with internal teams and external partners.
Proactive and Humble Attitude
- A practical and proactive approach to problem-solving, demonstrating humility and a willingness to support team efforts while efficiently accomplishing tasks.
Analytical and Strategic Thinking
- Exceptional analytical skills with the ability to assess market trends and partner performance, collaborating across functions to develop strategies that influence decision-making and drive results.
Understanding of B2B Partner Events
- Strong understanding of B2B event planning and management, specifically tailored to partner-focused events, webinars, and joint marketing initiatives.
Campaign Creation and Execution
- Proven experience in creating and executing effective marketing campaigns designed to drive engagement and attendance at partner-led online and offline events.
Budget Management Skills
- Proven experience managing event and marketing budgets, ensuring efficient allocation of resources to maximize ROI on partner marketing activities.

What we offer

Diverse and internationally distributed team: joining our team means becoming part of a large, global community with people of more than 90 nationalities. We're more than just colleagues; we're a group of professionals with a shared mission to connect diverse cultures. Our global presence is growing–we've doubled in size nearly every year, with our employees based in the UK, Germany, the Netherlands, Poland, the US, and Japan, and we continue to expand our network.
Open communication, regular feedback: as a language-focused company, we value the importance of clear, honest communication. We value smooth collaboration, direct and actionable feedback, and believe that leading with empathy and growth mindset makes us better together.
Hybrid work, flexible hours: we offer a hybrid work schedule, with team members coming into the office twice a week. This allows you to engage directly with your team and experience the unique energy of our workspace, while still enjoying the flexibility and comfort of working from home. With flexible working hours and trust in your productivity, we are in sync with your team’s general locations and time zones to foster effective and seamless collaboration.
Regular in-person team events: we bond over vibrant events that are as unique as our team, from local team and business unit gatherings, to new-joiner onboardings, to company-wide events that bring us all together–literally.
Monthly full-day hacking sessions: every month, we have Hack Fridays, where you can spend your time diving into a project you're passionate about and get the opportunity to work with other teams–we value your initiatives, impact, and creativity.
30 days of annual leave: we value your peace of mind. With 30 days off (excluding public holidays) and access to mental health resources, we make sure you're as strong mentally as you are professionally.
Competitive benefits: just as our team spans the globe, so does our benefits package. We've crafted it to reflect the diversity of our team and tailored it to align with your unique location, to ensure you feel supported every step of the way.

If this role and our mission resonate with you, but you're hesitant because you don't check all the boxes, don't let that hold you back. At DeepL, it's all about the value you bring and the growth we can foster together. Go ahead, apply—let's discover your potential together. We can't wait to meet you!

We are an equal opportunity employer

You are welcome at DeepL for who you are—we appreciate authenticity here. Our product is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all succeed, contribute, and think forward! So bring us your personal experience, your perspectives, and your background. It’s in our diversity that we will find the power to break down language barriers in the world.