Job Description: About Tradeshift Tradeshift is the cloud-based supply chain platform that transforms the way B2B buyers and sellers connect, transact and trade. We’re a leader in e-invoicing and AP automation, offering tools for compliant e-invoicing in 50+ countries, including China. We’re also an innovator in B2B marketplaces and embedded fintech services that bring value, opportunity and growth to any business that joins the network. Tradeshift’s vision is to connect every company in the world, creating economic opportunity for all. Today, the Tradeshift platform is home to a rapidly growing community of buyers and sellers operating in more than 190 countries. Vision: To connect every company in the world, creating economic opportunity for all. Mission: We build technologies that help companies grow by giving them access to cheaper capital, increased efficiency, and digital global trade. Tradeshift connects and empowers B2B commerce across global supply chains. We help B2B buyers and sellers grow together through technology that ensures every business has the access and tools they need to benefit fully from digital global trade.We’re a leader in e-invoicing and AP automation, offering full international compliance in 50+ countries including China. We’re also an innovator in B2B marketplaces and embedded fintech services that bring value, opportunity and growth to any business that joins the network. Seller value sits at the core of our technology proposition, and suppliers have voted Tradeshift the most reliable network on the market. Our commitment to creating value for any business that joins the Tradeshift network means suppliers onboard faster and buyers achieve their digitization objectives quicker. We establish an average of 40,000 new seller connections to Tradeshift every month. Our open platform offers seamless integration with any application you need to manage your supplier relationships. Pick a partner capable of delivering across your entire digital transformation journey - Digitize, Automate, Grow. Tradeshift has grown to over 350 people with offices in 7 countries and a Hybrid, virtual first way of working, but our focus hasn’t wavered. We believe that nothing connects a fragmented world like commerce. We digitize and connect everything that happens between a buyer and a seller, anywhere in the world. We help businesses: Connect with all their suppliers digitally Remove paper and manual processes across procure-to-pay Buy what they need faster and manage supplier risk Products: B2B Marketplace Platform for E-Procurement AP Automation Supplier Collaboration & Analytics Supplier Financing Virtual Credit Cards Professional Services Platform & Network Stats The Tradeshift network is approaching 120,000 transacting suppliers and 2.5 millions connections Buyers in 78 countries and Sellers in 97 Process approximately 2,000,000 transactions per month In excess of $20B dollars transacted on the platform monthly In July 2021, Tradeshift surpassed one trillion dollars in total value of transactions processed across its platform Job Summary: We are seeking a motivated Senior Marketing Executive to help develop and execute strategies aimed at driving lead generation and conversion. In this role, you will be responsible for supporting initiatives across various marketing channels to achieve monthly and annual targets for Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and closed/won revenue. You will be involved in the entire marketing process, from top-of-funnel awareness and campaign execution to website optimization and collaboration with sales teams to drive conversions. This is a great opportunity for someone eager to learn and grow in a fast-paced marketing environment. Key Responsibilities: GTM Strategy Support Assist in the development of go-to-market strategies, tracking metrics to meet business objectives. Collaborate with cross-functional teams to ensure alignment on marketing initiatives. Help justify and monitor the budget for marketing activities. Website Optimisation for Lead Generation Contribute to strategies that optimise the website for lead capture, focusing on enhancing landing pages, forms, and CTAs. Identify areas for improvement to boost conversions and user engagement. Ensure website messaging aligns with lead generation goals. Conversion Rate Optimization (CRO) Analyse user behaviour and conversion data to spot opportunities for optimization. Participate in A/B testing and usability testing to improve conversion rates. Support the implementation of CRO strategies like personalised content and dynamic CTAs. Campaign Execution Help run organic and paid media campaigns to generate leads at a cost-effective rate. Assist in crafting and executing compelling campaigns across various marketing channels, from strategy to creative execution. Support targeted Account-Based Marketing (ABM) campaigns in collaboration with the sales team. Performance Monitoring and Analytics Analyse data to track website performance, user behaviour, and lead generation effectiveness. Regularly report on key performance indicators (KPIs), such as traffic and conversion rates. Provide insights and recommendations based on data analysis. User Experience (UX) Enhancement Work with designers and developers to improve website navigation and overall user experience. Ensure the website is mobile-friendly and easy to navigate across devices. Gather user feedback to inform UX/UI improvements. Content Optimization Assist in identifying content needs for lead generation and conversion. Collaborate with content creators to produce engaging marketing materials. Help maintain relevant content across various platforms to maximise engagement. Lead Nurturing and Retargeting Support alignment between marketing and sales strategies for lead nurturing campaigns. Assist in implementing retargeting strategies to re-engage visitors. Help optimize lead capture forms and integrate them with CRM systems for seamless follow-up. SEO Strategy Implementation Assist in executing SEO strategies to enhance organic search rankings and increase website traffic. Conduct keyword research and optimise on-page content to adhere to SEO best practices. Monitor SEO performance and recommend improvements based on data. Key Measurables: Your success in this role will be evaluated based on achieving lead generation and conversion targets. Qualifications: Education: Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field. Experience: 2+ years of experience in digital marketing, lead generation, or website optimization Familiarity with SEO, conversion rate optimization (CRO), and user experience (UX) best practices. Skills and Competencies: Understanding of target personas and segments, with a consultative approach to sales. Strong writing skills for web content and marketing materials. Proficiency with marketing tech stack (e.g., Marketo, Google Analytics, Demandbase, ZoomInfo, Cognism, LinkedIn promoted, PPC) and especially how to utilise them to drive leads Basic understanding of SEO principles and keyword research. Familiarity with A/B testing and CRO tools. Excellent analytical skills for data interpretation. Strong organisational skills with the ability to manage multiple projects. Proficiency in content management systems (CMS) like WordPress. If you're passionate about marketing and eager to grow your career, we’d love to hear from you! Additional Information All your information will be kept confidential according to GDPR guidelines.
