Job Description: About Tradeshift Tradeshift is the cloud-based supply chain platform that transforms the way B2B buyers and sellers connect, transact and trade. We’re a leader in e-invoicing and AP automation, offering tools for compliant e-invoicing in 50+ countries, including China. We’re also an innovator in B2B marketplaces and embedded fintech services that bring value, opportunity and growth to any business that joins the network. Tradeshift’s vision is to connect every company in the world, creating economic opportunity for all. Today, the Tradeshift platform is home to a rapidly growing community of buyers and sellers operating in more than 190 countries. Vision: To connect every company in the world, creating economic opportunity for all. Mission: We build technologies that help companies grow by giving them access to cheaper capital, increased efficiency, and digital global trade. Tradeshift connects and empowers B2B commerce across global supply chains. We help B2B buyers and sellers grow together through technology that ensures every business has the access and tools they need to benefit fully from digital global trade.We’re a leader in e-invoicing and AP automation, offering full international compliance in 50+ countries including China. We’re also an innovator in B2B marketplaces and embedded fintech services that bring value, opportunity and growth to any business that joins the network. Seller value sits at the core of our technology proposition, and suppliers have voted Tradeshift the most reliable network on the market. Our commitment to creating value for any business that joins the Tradeshift network means suppliers onboard faster and buyers achieve their digitization objectives quicker. We establish an average of 40,000 new seller connections to Tradeshift every month. Our open platform offers seamless integration with any application you need to manage your supplier relationships. Pick a partner capable of delivering across your entire digital transformation journey - Digitize, Automate, Grow. Tradeshift has grown to over 350 people with offices in 7 countries and a Hybrid, virtual first way of working, but our focus hasn’t wavered. We believe that nothing connects a fragmented world like commerce. We digitize and connect everything that happens between a buyer and a seller, anywhere in the world. We help businesses: Connect with all their suppliers digitally Remove paper and manual processes across procure-to-pay Buy what they need faster and manage supplier risk Products: B2B Marketplace Platform for E-Procurement AP Automation Supplier Collaboration & Analytics Supplier Financing Virtual Credit Cards Professional Services Platform & Network Stats The Tradeshift network is approaching 120,000 transacting suppliers and 2.5 millions connections Buyers in 78 countries and Sellers in 97 Process approximately 2,000,000 transactions per month In excess of $20B dollars transacted on the platform monthly In July 2021, Tradeshift surpassed one trillion dollars in total value of transactions processed across its platform Job Summary: This role is developing and executing strategies, programmes and motions to drive lead gen and conversion (i.e. closed/won revenue). The role holder will have accountability, for a number of solutions, for quality lead gen and conversion (defined and measured by achievement of targets monthly and annually for MQLs, SQLs, and closed/won revenue). As such, the scope of activity and interest is fully end to end: from top of funnel awareness, paid and organic campaigns, through to website CRO, through to working with SDRs and AEs to achieve closed/won. The ideal candidate will have a strong background in acquisition strategies, digital marketing, paid and organic campaigns, conversion rate optimisation (CRO), web merchandising and product marketing, with a proven ability to drive high-quality leads. This is a busy and hands on role. You’ll be playing a key role in a marketing team of 10 people. Key Measurables It’s ALL about quality lead gen and converted new logo revenue. This role’s success will be measured on: Achievement of new logo targets, in particular SAL numbers and closed/won revenue targets Key Responsibilities GTM strategy Setting appropriate GTM strategy, tracking, metrics to achieve business targets for solutions Justifying, setting and monitoring budget required. Product marketing Take content from product and engagement teams internally and then write and present it to resonate and influence our target personas Change / improve / test existing value prop, copy and visuals on the web pages and on social to drive more demo requests Work with SDR team and AEs Work very closely with SDR team and AE teams globally to get actionable feedback, understand the customer sales process, and ensure they have all the material/assets they need Programmes and campaigns Use organic and paid media to drive leads which progress through to closed/won, and at target cost per acquisition rates Develop, run and optimise compelling campaigns across all marketing channels Performance Monitoring and Analytics Analyse and present all required data to show impact, results, opportunities, results - using Google Analytics, Marketo and Salesforce Regularly report on KPIs, including traffic, engagement, conversion rates through the entire funnel Partner marketing Work with our internal partner team to achieve deeper relationships and revenue from our extensive partner base Content Identify assets and content required to generate and convert leads through the funnel Commission / specify / Work closely with content creators to ensure that that content is produced Oversee creative production of content in multiple formats Update and maintain relevant content across landing pages, blog posts, and product/service pages to maximise engagement Website Optimisation for lead generation Develop and implement strategies to optimise the website for capturing leads, focusing on improving landing pages, forms, and calls-to-action (CTAs) Identify key areas of improvement across the website to increase conversions and user engagement Align the website’s messaging, design, and functionality with lead generation goals. Develop and execute SEO strategies to improve organic search rankings, increase website traffic, and enhance visibility Qualifications Education Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field. Experience 5+ years of experience in website optimisation, digital marketing, or lead generation Strong background in SEO, conversion rate optimization (CRO), and user experience (UX) best practices Proven track record of optimising websites for lead generation and improving conversion rates. Skills and Competencies Excellent ability to understand personas, segments, ICP, consultative sales, complex enterprise sales processes and buying committees Fantastic enterprise product copywriting for web Very commercial so able to work with product, commercial, sales, senior management Proficiency with marketing tech stack (e.g., Marketo, Google Analytics, Demandbase, ZoomInfo, Cognism, LinkedIn promoted, PPC) and especially how to utilise them to drive leads Strong understanding of SEO principles and experience with keyword research and on-page optimization Experience with A/B testing and conversion rate optimisation tools Excellent analytical skills with the ability to interpret data and make data-driven decisions Strong project management and organisational skills with the ability to manage multiple projects simultaneously Proficiency in content management systems (CMS), such as WordPress or Drupal. Additional Information All your information will be kept confidential according to GDPR guidelines.
