At Lighthouse (formerly OTA Insight), we’re on a mission to reimagine commercial strategy for the hospitality industry. Our commercial platform simplifies data, transforming complexity into confidence with actionable market insights, business intelligence, and pricing tools that maximize revenue.
We successfully raised 80 million in series of B funding, we welcomed four companies to our organization and want to grow over 100 million in ARR in 2024. With more than 560 teammates illuminating the way, representing 34 nationalities living in 35 different countries of which 175 in Belgium alone, we are a fun, collaborative and committed team that works hard to achieve amazing results. Ready to take off and join this rocketship in revolutionizing the hospitality sector? 🚀
Lighthouse is looking for a Field Marketing Specialist contractor in Malaysia to join our global Demand Generation team and work in a collaborative environment to meet regional marketing growth targets. You will be working hand in hand with our Senior APAC Field Marketing Specialist and be responsible for execution of our APAC-based industry trade shows and self-hosted events(in-person and digitally).
You are goal-driven, detailed-oriented, and are passionate about event marketing. This is a hands-on role where you will have direct ownership of delivering in-market event activities in support with the regional sales teams. You are expected to execute for your markets independently, and collaborate with other field marketers who are responsible for other regions across the globe.
What You'll Own:
- Develop a trusted partnership with regional sales teams and support regional market needs to produce marketing leads and accelerate pipeline growth
- Own the planning, creation and execution of all field marketing activities for your markets in APAC, ensuring return of investment is tracked and reported for events
- Create and coordinate assets for event programs including recruitment emails, landing pages, social media posts, event content and post event follow up
- Communicate your regional sales and market needs to the global marketing team and other relevant teams across the organisation
- Conduct, gather and analyse market research to identify new opportunities to grow the APAC market
- Own field marketing KPIs, evaluating performance, sharing results and recommendations with sales and marketing teams on events
- Enable your regional sales teams with Marketing activations that are running in your market
Who you are:
- You are naturally collaborative in your approach to building relationships seeking the input of team members
- You have the ability to create, build and foster relationships at all levels, both internally and externally
- You take pride in the marketing activity that represents Lighthouse both internally and externally, always ensuring that the work is of the highest quality
- You are Creative, innovative, and do not shy away from sharing your ideas
- You are incredibly organized and have developed systems to keep your multiple projects on track.
- You work well under pressure, while remaining positive, flexible, and open to feedback
- You have an “entrepreneurial spirit” with the ability to work independently and be resourceful to deliver high-quality with minimal on-site supervision
Experience you’ll need:
- 1-2 years of event marketing experience with a focus in software/technology (B2B) and preferably in the hospitality industry
- Experience partnering with internal and external stakeholders, preferably sales teams.
- Proven record in managing event budgets and measuring event ROI
- Strong written and oral communication skills in English, other APAC languages are a plus
- Some experience with relevant software applications including MS Office, Salesforce.com, HubSpot, Photoshop, Adobe Acrobat, Google Suite preferable
- Prior experience working with a global marketing team preferable
Thank you for considering a career with Lighthouse. We are committed to fostering a diverse and inclusive workplace that values equal opportunity for all. We welcome candidates from all backgrounds, regardless of age, gender, race, religion, sexual orientation, and disability. Our commitment to equality is not just a policy; it's part of our culture.
If you share our passion for innovation and teamwork, we invite you to join us in shaping the future of the hospitality industry. At Lighthouse, our guiding light is to be an equal opportunity employer, and we encourage individuals from all walks of life to apply.
We value the unique perspective and talents that you bring, and we're excited to see how your light can shine within our team. We can't wait to meet you and explore how we can grow and succeed together, illuminating the path towards a brighter future for the industry.
