At StashAway, we understand the immense value of data-driven digital marketing, and we’re looking for someone who can elevate our strategies to new heights. As an Online Marketing Executive, you’ll play a pivotal role in shaping StashAway’s online presence across the APAC and MENA regions, driving growth through SEO, SEM and other performance marketing campaigns.
In this role, you’ll be at the forefront of our digital marketing initiatives, working to boost customer acquisition, engagement, and overall brand visibility. Whether it's improving our SEO rankings or fine-tuning our performance marketing campaigns, you’ll be instrumental in developing insights and strategies that will accelerate our growth.
You’ll collaborate closely with our brand, product marketing, and analytics teams to ensure that our marketing efforts are not only effective but also aligned with business goals. If you’re excited to drive real results in a fast-paced, innovative fintech environment, then this is the role for you.
Responsibilities:
- Develop and implement SEO strategies to boost organic search rankings and drive traffic to StashAway’s websites. Work with the content team to create data-driven, high-quality content that resonates with target audiences and supports overall marketing goals.
- Develop and execute always-on digital marketing campaigns focused on prospecting and remarketing across StashAway's website and app via various paid channels (including display, search, social media, affiliate marketing).
- Continuously refine retargeting and remarketing strategies to re-engage with our existing customers and leads to achieve both upselling/cross selling and conversion.
- Conduct regular campaign performance analysis, providing data-driven insights to optimise acquisition efforts and improve return on ad spend (ROAS).
- Collaborate with external partners, including Google, Meta, TikTok, and programmatic platforms to customise ad messaging, target audiences, and run A/B testing for campaign optimization.
- Work closely with internal teams such as the brand & design, product marketing, and data teams to manage campaign deliverables, ensuring alignment with business objectives and efficient execution of marketing strategies.
- Work closely with StashAway’s regional teams to align local campaign execution with global strategies, while adapting to local market nuances.
- Collaborate with internal teams such as product, and data to implement technical improvements, ensure accurate data tracking, and optimise remarketing efforts.
