Who are we?
Founded in 2014 by Khadim Batti and Vara Kumar, Whatfix is a leading global B2B SaaS provider and the largest pure-play enterprise digital adoption platform (DAP). Whatfix empowers companies to maximize the ROI of their digital investments across the application lifecycle, from ideation to training to the deployment of software. Driving user productivity, ensuring process compliance, and improving user experience of internal and customer-facing applications.
Spearheading the category with serial innovation and unmatched customer-centricity, Whatfix is the only DAP innovating beyond the category, positioning itself as a comprehensive suite for GenAI-powered digital adoption, analytics, and application simulation. Whatfix product suite consists of 3 products - DAP, Product Analytics, and Mirror. This product suite helps businesses accelerate ROI on digital investments by streamlining application deployment across its lifecycle.
Whatfix has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.
Customers: 700+ enterprise customers, including over 80 Fortune 500 companies such as Shell, Microsoft, Schneider Electric, and UPS Supply Chain Solutions.
Investors: Raised a total of ~$270 million. Most recently Series E round of $125 Million led by Warburg Pincus with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer Investments, Peak XV Partners, and Stellaris Venture Partners.
With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards.
Recognized as a “Leader” in the digital adoption platforms (DAP) category for the past 4+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
The only vendor recognized as a Customers’ Choice in the 2024 Gartner® Voice of the Customer for Digital Adoption Platforms has once again earned the Customers’ Choice distinction in 2025. We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a high CSAT of 99.8%
Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Fourth Consecutive Year
Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023
Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal
On the G2 peer review platform, Whatfix has received 77 Leader badges across all market segments, including Small, Medium, and Enterprise, in 2024, among numerous other industry recognitions
About GTM Labs @ Whatfix:
GTM Labs is a high-growth, startup-like function within Whatfix, responsible for building, testing, and scaling the go-to-market (GTM) strategy for new products and feature innovations.
This function operates as an entrepreneurial venture inside Whatfix, taking ownership of sales, demand generation, and market validation from the earliest product stages.
About the Role:
We are looking for a Founding Enterprise Account Executive to own the end-to-end GTM motion for new products and feature innovations. This role is designed for individuals who thrive in an entrepreneurial environment, wearing multiple hats across demand generation, sales, and customer success.
The ideal candidate is a former entrepreneur, founder, or early-stage sales leader who understands how to sell new, untested solutions and has experience closing enterprise deals in the US market.
Key Responsibilities:
End-to-End GTM Ownership: Drive the full sales cycle from demand generation to closing for new Whatfix products and productized features.
Market Validation & Positioning: Identify customer pain points, refine messaging, and validate product-market fit through outbound prospecting and customer conversations.
Outbound Sales & Demand Gen: Identify and engage ideal customer personas, conduct outreach, and generate pipeline with minimal marketing support.
Collaboration with Product & Marketing: Partner with PMs, PMMs, and other teams to shape product roadmaps, positioning, and enablement materials.
Enterprise Selling: Navigate complex sales cycles, build executive relationships, and close deals in the US market.
Iterate & Scale: Develop repeatable sales playbooks and insights to help scale new products post-validation.
What We’re Looking For:
The ideal candidate is a former entrepreneur, founder, or early-stage sales leader who understands and is ready to push the limits and figure out how to sell new, untested solutions and has experience closing enterprise deals in the US market.
Great to have:
5-10 years of enterprise SaaS sales experience, ideally in a founder-led, high-growth, or early-stage sales environment.
Ability to thrive in a fast-moving, ambiguous, and high-ownership environment.
Strong outbound prospecting and executive selling skills.
Deep understanding of demand generation, pipeline building, and sales execution.
A self-starter with the ability to test, iterate, and build GTM strategies from scratch.
Why Join Us?
Opportunity to be a founding member of GTM Labs, a high-impact function driving Whatfix’s next phase of innovation.
Work in a startup-like environment with unparalleled ownership, with the backing of a well-funded, exponentially growing SaaS company.
Great Hands-on Leadership: The leadership team is built of folks who have been there and are not afraid to get their hands dirty.
From Single to Multi-Product: Expanded from a single product to five products in just two years, with all prominent offerings beyond the PMF stage.
Global Impact: Our Inside Sales playbook is a reference point for Indian startups eyeing the NA market. We live this by selling 1M+ transactions out of India.
Travel & Exposure: Travel to represent Whatfix in international events.
Great Culture & Best Team: Learn from your peers more than your managers due to the strong culture we have built. Good or bad, we will let you find out
Apply Now:
If you’re a driven entrepreneur at heart, passionate about taking new products to market and selling innovative solutions, we’d love to hear from you!
Note:
At Whatfix, we thrive on the power of collaboration, innovation, and human connection. We strongly believe that working together in our office (five days a week) fosters open communication, builds a sense of community, fuels innovation, and enables us to achieve our collective goals effectively.
We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;
We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status
