Who are we?
Founded in 2014 by Khadim Batti and Vara Kumar, Whatfix is a leading global B2B SaaS provider and the largest pure-play enterprise digital adoption platform (DAP). Whatfix empowers companies to maximize the ROI of their digital investments across the application lifecycle, from ideation to training to the deployment of software. Driving user productivity, ensuring process compliance, and improving user experience of internal and customer-facing applications.
Spearheading the category with serial innovation and unmatched customer-centricity, Whatfix is the only DAP innovating beyond the category, positioning itself as a comprehensive suite for GenAI-powered digital adoption, analytics, and application simulation. Whatfix product suite consists of 3 products - DAP, Product Analytics, and Mirror. This product suite helps businesses accelerate ROI on digital investments by streamlining application deployment across its lifecycle.
Whatfix has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.
Customers: 700+ enterprise customers, including over 80 Fortune 500 companies such as Shell, Microsoft, Schneider Electric, and UPS Supply Chain Solutions.
Investors: Raised a total of ~$270 million. Most recently Series E round of $125 Million led by Warburg Pincus with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer Investments, Peak XV Partners, and Stellaris Venture Partners.
- With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards.
- Recognized as a “Leader” in the digital adoption platforms (DAP) category for the past 4+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
- The only vendor recognized as a Customers’ Choice in the 2024 Gartner® Voice of the Customer for Digital Adoption Platforms has once again earned the Customers’ Choice distinction in 2025. We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a high CSAT of 99.8%
- Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Fourth Consecutive Year
- Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023
- Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal
- On the G2 peer review platform, Whatfix has received 77 Leader badges across all market segments, including Small, Medium, and Enterprise, in 2024, among numerous other industry recognitions.
Are you ready for the next phase of your growth?
We are looking for a stellar Associate Product Manager who is passionate about solving complex problems within the B2B enterprise space and preferably has addressed concerns around product adoption with use cases such as onboarding / First-time use & ongoing discovery & learning. You will be part of a close-knit motivated team of rock stars both on the engineering/development & Go to Market (GTM) side.
What do you get to do?
- Gain a deep understanding of customer/user problems, workflows & drive solutions resulting in simple, engaging & delightful experiences starting from prototypes to detailed requirements
- Develop & maintain a dynamic product strategy & plan to adapt to the customer, market needs, competition and aligned with internal & external stakeholders Translate product strategy & plans into detailed requirements identifying the “end state”, breaking down them into “iterations” by working with target customers & developing with a bias towards faster time to market
- Ability to stack rank stories with an effective balance of customer benefit/value, applicability to the broader target market, and utilization of development resources
- Build consensus across stakeholders – Customer/Customer Success, GTM, and development clearly articulate the product decisions and choices
- Drive product launches including working with the PR team, R&D, design, sales & marketing
- Act as a product evangelist to build awareness and understanding for both internal & external stakeholders
What you need to have/ bring to the table:
- Must have 1-3 years experience in Product Management for B2B/Enterprise market (SaaS preferred) with ownership from concept to launch
- Experience or strong interest in tackling product adoption challenges (onboarding, first-time use, and ongoing discovery/learning).
- Comfortable conducting user interviews (remote or in-person) and demonstrating deep empathy for customer workflows, pain points, and feedback.
- Proven ability to integrate qualitative insights (e.g., user feedback) with quantitative data (e.g., analytics) for evidence-based product decisions. Familiarity with common analytics or data-mining tools is a plus.
- Capable of building strong relationships and aligning diverse teams around shared goals.
- Solid understanding or experience with lean principles, agile processes, and iterative product development.
- Comfortable adapting quickly to evolving requirements and tight feedback loops.
- Excellent written and verbal communication skills, with the ability to clearly articulate decisions and trade-offs.
- Proven ability (or aptitude) to earn trust, manage expectations, and negotiate with both internal and external stakeholders.
- Familiarity with usability principles and design heuristics to ensure product usability and adoption.
- Focus on setting clear success metrics, tracking progress, and continuously iterating to refine and improve the product experience.
Note:
- At Whatfix, we thrive on the power of collaboration, innovation, and human connection. We strongly believe that working together in our office (five days a week) fosters open communication, builds a sense of community, fuels innovation, and enables us to achieve our collective goals effectively.
- We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;
We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status.
