The Role
The role is for a Content Marketing Executive to work across our acquisition activities, creating content that enables us to attract and acquire target customers by utilising organic and paid channels. The role reports directly to our Head of Content and will collaborate closely with our Acquisition Team, which comprises SEO, affiliates, and paid marketing.
The person in this role will be instrumental in shaping our approach to creating user journeys that maximise activation intent across our priority regions. This will include working with SEO and growth marketers to form a conversion rate optimisation experiment roadmap, developing a scaleable approach to global content generation and collaborating on integrated marketing campaigns that capitalise on timebound opportunities.
Responsibilities include
- Create messaging frameworks for integrated campaigns
- Create and test content across multiple formats, including video, social, display advertising and long-form blogs and guides
- Create personalised prospect journeys across paid campaigns
- Ensure that content across owned channels are SEO-optimised and at a consistently high standard
- Where appropriate, appoint and manage external contributors to assist in producing content
- Be a tone of voice champion and support the wider Content Team in QA’ing content created by others across the organisation
What excites you
- Innovative Problem-Solving: Enjoy thinking creatively and finding new ways to address challenges or leverage opportunities.
- Data-Driven Decision Making: Have a passion for working with data, analyzing trends, and extracting meaningful insights.
- Optimizing Existing Assets: Thrive on identifying untapped potential in existing tools, resources, and strategies.
- Collaborating with Experts: Appreciate working closely with internal and external subject matter experts to gain deeper insights.
- Simplifying Complex Information: Find satisfaction in distilling complex ideas into clear, compelling messages.
- Customer-Centric Communication: Love putting the customer experience first and tailoring messages to address their needs and concerns.
- Storytelling and Presentation: Enjoy crafting and delivering impactful narratives that resonate with businesses.
- Driving Engagement: Take pride in helping businesses focus on the issues that matter most to them, creating value through every interaction.
What excites us
- You will have previous experience working in a B2B marketing content role.
- You will be a confident and experienced writer who understands the importance of tone of voice and brand guidelines.
- You have experience of creating written, spoken and multimedia content, including blogs, emails, webinars, video scripts and infographics.
- You are highly capable of writing both short and long-form copy, ensuring topics are digestible and engaging.
- You use data to validate ideas and measure impact, while valuing the creative spark you bring.
- You are highly proactive and able to work independently, yet are just as comfortable working cross-functionally on shared projects and integrated campaigns.
- You’re at ease managing multiple projects at once and have strong time management skills.
- You are a perfectionist with an eye for detail, able to act in an editorial capacity and proof others' work.
- You have experience and are at ease using CMS.
- You have a strong understanding of SEO and you will have worked on SEO-specific projects or with SEO managers before.
- UX copywriting experience would be beneficial but not essential.
This will be a hybrid role so you must be able to easily travel and work in our London office.
