ABOUT TIDE
At Tide, we are building a finance platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.
Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 1,800 employees.
Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.
ABOUT THE ROLE:
Tide is looking for an exceptional Senior Product Marketing Manager to join our Business Services area on a 12-month fixed-term contract basis, covering for a maternity leave.
Business Services is dedicated to providing SMEs with the products they need to save time on their financial admin, from Accounting and Invoicing, to Payroll. The key KPIs for this role are adoption of business services products and revenue, which you’ll unlock through:
- Owning the overall marketing strategy for a product in order to achieve product adoption goals, with particular emphasis on CRM/customer lifecycle management, telesales and content. At Tide, Product Marketers create the strategy and brief teams, channels define channel strategy and execute communications
- Collaborating with Product to build the right features for members, and translate these into member facing propositions that you take to market. This includes working with user research and providing feedback on designs
- Co-ordinating GTM for features and launches making sure everything is on track and teams are enabled
- Developing value propositions and positioning informed by user research, market insights, Tide’s data and your product understanding, and embedding this through product and marketing channels
- Supporting commercial discussions, including business casing and supporting financial forecasting
- Applying data and research to every decision you make, and ensure this discipline is followed by all stakeholders at every point
WHAT WE ARE LOOKING FOR:
- You have 5+ years of experience in Product Marketing, experience in Financial Services or subscriptions is helpful but not essential
- You ask ‘why?’, and critically engage with ideas, strategy and proposals, and constructively provide feedback and your points of view
- You have a data-driven approach to understanding the competitor landscape, trends, product growth opportunities and tracking marketing KPIs/metrics.
- You have driven adoption and scaled a complex product in a fast growing company before, with an appreciation for the nuances of acquisition, activation and retention
- You have a foundational understanding of CRM, performance marketing and sales enablement, so that you can constructively collaborate with these channels and drive improvements
- You have built value propositions and positioning for Saas products, including for specific target segments
- You are comfortable having commercial discussions
- You are organised, resilient and independent. You take the initiative and enjoy working in a fast-moving company where priorities can change and processes may need to be created from scratch.
- You enjoy collaboration and influencing
WHAT YOU'LL GET IN RETURN:
- Competitive salary
- Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
- 24/7 Employee Assistance Program
- 25 days holiday with the ability to buy extra days
- Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution
- Spacious brand new office in Liverpool street with an all-day snacks bar
- Flexible working options
TIDEAN WAYS OF WORKING
At Tide, we champion a flexible workplace model thatsupports both in-person and remote work to cater to the specific needs of our different teams.
While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.
TIDE IS A PLACE FOR EVERYONE
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.
