The role
We are looking for a Partner Marketing Manager to help us get to the next level of growth. The role will sit within the Commercial Demand Generation (UK&I) team, working closely with the Partner Management team (UK&I).
We have a strong track record in developing and growing high-impact partnerships and you will play a key role in helping take our partner marketing activities to the next level.
You’ll be responsible for building and executing a partner marketing plan for the UK&I that contributes to key business outcomes - largely driving new business pipeline (sales-led), but also sign ups (self-serve) and partner acquisition.
This includes planning and executing co-marketing initiatives with strategic partners - campaigns, content, website, direct mail and events - across both partner and owned channels.
You’ll deepen the relationship with our strategic partners’ marketing teams and collaborate with them to formulate and execute initiatives to market GoCardless to their customer base. You’ll also develop marketing initiatives that drive pipeline through our Partner Programme. This role reports into the Head of Demand Generation (UK&I) and is based in our London office
What will you be doing?
- Collaborate with Partner Account Managers on the development of go-to-market plans for our strategic partners, leading the development of marketing initiatives.
- Plan and deliver demand generation campaigns across partner and GoCardless owned channels, in collaboration with the marketing teams of strategic partners.
- Project manage campaign build and execution, working closely with Field, Audience Marketing, Content, Brand Design, Product Marketing and Sales.
- Own the planning and execution of key events for strategic partners
- Identifying opportunities to drive incremental inbound requests (Contact Sales) from the partner website hub.
- Work on marketing initiatives to support the acquisition, launches, retention and growth of new partnerships.
- Work with the Partner Programme Manager to run marketing campaigns at scale targeting our base of integration partners.
- Own and allocate a partner marketing budget across priority initiatives and channels.
- Own performance reporting to assess commercial impact of plan against targets.
What excites you
- Collaborating and Building Relationships: Working closely with partner marketing teams, Partner Account Managers, and cross-functional teams to align on goals, develop impactful marketing initiatives, and build lasting relationships with strategic partners.
- Planning and Executing Campaigns: Enjoy developing, managing, and executing co-marketing campaigns, coordinating across channels and ensuring each initiative aligns with business objectives to generate pipeline and drive measurable results.
- Event Management: Taking ownership of strategic partner events, from planning through to execution, with a focus on creating memorable and engaging experiences that drive awareness and partner engagement.
- Analysing and Reporting Performance: Tracking campaign performance and marketing spend, analysing results against targets, and making data-driven decisions to optimise campaigns and demonstrate the commercial impact.
- Creative Problem-Solving and Initiative: Spotting opportunities to drive incremental inbound interest, working creatively within the partner website hub, and building scalable marketing programs to drive partner acquisition, retention, and growth.
What excites us
- Substantial proven experience working in partner marketing, ideally within sales-led GTM motion focused on generating new business pipeline and bookings.
- You understand how to take the joint value-proposition of a partnership to market. This includes collaborating on the messaging and identifying the ideal customer.
- Broad experience across the marketing mix, including content creation, running campaigns and managing events.
- Natural project manager, able to coordinate resources across teams and balance competing priorities.
- Customer-focussed and are always seeking solutions that simultaneously benefit the end-user, your partner and your business.
- Commercially astute and take a holistic view of the partner strategy when evaluating the impact of your activities.
- Strong quantitative and analytical skills. You relish digging into data to understand performance and identify opportunities for optimisation and growth.
- Experience working in B2B FinTech or the payments industry would be ideal but not required.
