With Xometry, Thomas has created an industrial manufacturing marketplace and marketing services platform for advertisers to grow their businesses, and users to source the ideal suppliers they want to work with. Reporting to the Director of Marketing, this role will manage acquisition marketing for Thomasnet and play a key stakeholder role in the growth of suppliers coming to Thomas to grow their business through advertising and marketing services. This role will be critical in the strategy to build a larger supplier network.
Responsibilities:
- Create, optimize, and evolve marketing strategies to acquire net-new suppliers to enter the funnel and advertise on Thomas or list their business
- Identify the target audience and assess outreach strategies and channels
- Identify appropriate media channels for target audience and work closely with cross-functional teams to develop a budget, execute campaigns,measure results, and make recommendations
- Develop new campaigns to get suppliers to list their business on Thomas and get a better understanding of the marketing services that we offer to help grow their business
- Manage and execute on a monthly and annual calendar or marketing campaigns
- Analyze marketing campaign performance including email metrics, conversion, and retention to understand effectiveness and ROI
- Achieve campaign objectives/KPIs and develop strategic plan to deliver
- Lead and participate in cross-functional teams to develop improvements to product ideas and create an ideal supplier experience
- Leverage software tools (HubSpot, Tableau, Salesforce, Excel, PowerPoint, etc) to inform a data-driven approach in all that we do
Qualifications:
- 7+ years of relevant experience in advertiser-side marketing, preferably in a digital marketplace and/or B2B setting
- BA/BS degree with a strong academic record
- Proficiency with HubSpot, Excel, Salesforce, PowerPoint (and Google Docs equivalents),Looker
- Proficiency in advertising platforms (Google, Facebook, Linkedin)
- Experience executing customer marketing plans in a digital marketplace
- Experience working cross-functionally with operations, sales, product and services teams
- Excellent communication, writing and presentation skills, with high attention to detail
- Demonstrated ability to define/undertake work assignments with minimal supervision
- Data/ROI driven and not afraid to own their own revenue related KPIs
- History of teamwork and willingness to roll up one’s sleeves to get the job done
- Solid experience in project management skills, with ability to organize and prioritize
- Experience identifying customer success stories and execution of campaigns to promote them
- A willingness to think creatively, test frequently and learn from failures
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