Who We Are
Paired is the #1 app to help couples stay in love.
We're dedicated to transforming how couples connect and thrive together. We understand that the journey of love evolves beyond the initial spark, and we're here to help partners deepen their bond and navigate relationship challenges with ease.
Our mission is simple but important: to help couples stay in love. Through our award-winning app, we provide couples with expert-backed questions, fun games, and engaging quizzes designed to enhance communication, manage conflicts, and strengthen intimacy. With Paired, couples can explore new aspects of their relationship in a safe and enjoyable environment, all while building essential skills for a thriving partnership.
About The Role
We’re looking for an exceptional Senior CRM Manager to take our lifecycle marketing to the next level.
This is a great opportunity to have an immediate impact in a growing startup and deliver outstanding CRM strategies and customer journeys to increase user engagement, retention and revenue.
What Your Role Encompasses
- Define CRM strategies and metrics to activate, retain and grow our premium user base
- Plan, build and optimise high-performing CRM programs across email, push and in-app message, including audience definition, campaign build, launch, analysis and ongoing improvement
- Continually improve users’ experience and key metrics through experimentation underpinned by user data and research
- Evaluate and report on CRM performance, identify hypotheses and new flows to improve key metrics
- Work closely with colleagues from Brand Marketing, Content, Product and Design, to deliver product marketing campaigns and lifecycle programs
- Deliver consistent and innovative customer experiences across our channels and locales
