Pact Coffee works with the world’s finest farmers to bring outstanding speciality coffee to UK consumers at a fair price, whilst improving lives and safeguarding farmers’ futures at origin.
For over 10 years, we’ve been changing the industry from the ground up. We are intent on building long-term relationships with farmers that flourish. By putting the needs of farmers at origin first, rather than market investors, we can provide UK consumers with a quality of speciality coffee they won’t find anywhere else.
Pact Coffee is a B Corporation with a carbon-neutral roastery, and all our packaging is fully recyclable. Our focus on sustainability extends to the farmers we work with, many of whom champion planet-first practices.
Welcome to better coffee. Better for farmers, better for the planet, and better for you.
The role
You’ll be a key player in our next chapter, helping the CRM team to increase acquisition, retention and lifetime value across the entire customer lifecycle, ultimately driving growth for the business.
As CRM Executive, your main responsibilities will include…
- Managing the creation of broadcast and automated email and SMS campaigns under the direction of the CRM Manager
- Segmenting, scheduling, QA testing and deploying email and SMS campaigns
- Ownership of A/B testing across a variety of communications, including email, Direct Mail and SMS. Reporting and making recommendations for adjusting strategy based on results.
- Developing and briefing in email, SMS and Direct Mail concepts which contribute to customer lifetime value growth across our subscription and store database.
- End-to-end ownership of monthly D2C and B2B newsletters
- Delivering weekly and monthly reports for key stakeholders and internal teams, focusing on campaign and segment performance for all CRM channels
- Helping develop and manage database growth programmes - including prospecting campaigns, reactivation campaigns and monitoring database health (including data cleansing)
- Monitoring competitor email and other CRM activity, producing quarterly reports summarising key insights on this area
- Delivering CRM partner activity, working with external brands to produce swaps which aid acquisition efforts
- Champion email, SMS and direct mail best practices in collaboration with content and creative teams
- Create and build good relationships with internal and external stakeholders
- Maintaining the CRM calendar
You’ll be reporting to the CRM Manager as well as working closely internally with Growth, Brand, Product and Customer Experience teams, and external agencies.
