OverviewMedallia is the pioneer and market leader in Experience Management. Our award-winning SaaS platform, Medallia Experience Cloud, leads the market in the understanding and management of experience for candidates, customers, employees, patients, citizens, and residents.
We are more than a software company. We want to be known as a company that does the right thing, no matter the challenge or controversy. We are committed to creating a culture that values every person and every experience. Individual life experiences shape the way we interact with the world, which is why we encourage people to bring their whole selves to work each day. The strength of our global workforce is the most significant contributor to our success.
We believe: Every Experience Matters. Talent is Everywhere. All Belong Here.
At Medallia, we hire the whole person.
About This Role:
This role will be a crucial position on our Digital Experience team, managing acquisition, engagement, and cross-sell marketing program management in Marketo and across our MarTech stack. You will be responsible for supporting marketing campaign design, and implementing marketing initiatives that utilize best practices to deliver engagement, conversion, and pipeline generation.
Medallia uses Marketo as a hub to drive campaigning through email, landing pages, targeted display advertising, website personalization, and ABM programs, and this position will be expected to contribute to strategic marketing initiatives across these channels, and have strong Marketo technical management skills to help manage the Marketo instance, data integrity, and Marketo’s integrations across the MarTech stack.
Responsibilities- Build, test, launch and optimize campaigns including email template setup, campaign setup, lead nurture, event promotion, ABM, data management, A/B testing, scheduling tracking and measuring campaign performance.
- Build and test marketing campaign assets including emails, landing pages, and forms within marketing automation tools.
- Segment lists based on demographic and firmographic data and behaviors like past email engagement and website interactions.
- Develop and implement strategy for ongoing control, maintenance and enhancement of marketing database.
- Collaborate with the internal campaign management team to identify and implement processes to increase sales opportunities and sales cycle efficiencies through database management and refined lead management strategies.
- Automate and improve data integrity and data management initiatives, including segmentation implementation and analysis, list management, and lead processes in Salesforce.com.
- Build, manage and maintain reports within Marketo to track ROI and success metrics for every campaign.
QualificationsMinimum Qualifications:
- 3 years of Marketing Automation experience in a multinational organization
- At least 1 year of Marketo and Salesforce experience supporting complex marketing automation campaigns
- At least 1 year of Project Management experience
- At least 1 year of experience using event management platforms such as ON24, Goldcast.io and/or Cvent
- Demonstrated experience with editing tools such as Photoshop for image resizing or similar
- Demonstrated experience using global best practices for email marketing and design (i.e. CAN-SPAM, GDPR, A/B testing, image optimization, language translation, etc.)
- Bachelor's degree, preferably in Business, Marketing, Project Management or related field, or Marketo Certification
Preferred Qualifications:
- Previous hands-on experience scaling demand generation programs, including nurture and other outbound programs.
- HTML/CSS knowledge for email design and troubleshooting
- Excellent communication skills, both verbal and written
- Capable of handling multiple tasks with competing priorities under minimal supervision to ensure projects consistently meet delivery deadlines
- Able to think critically and exercise independent judgment and discretion
- Sharp attention to detail and ability to spot optimization opportunities
At Medallia, we celebrate diversity and recognize the value it brings to our customers and employees. Medallia is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or any other applicable status protected by state or local law. Individuals with a disability who need an accommodation to apply please contact us at ApplicantAccessibility@medallia.com. For information regarding how Medallia collects and uses personal information, please review our Privacy Policies. Applications will be accepted for 30 days from the date this role was posted or until the role has been filled.
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