Company Overview:
TastyUrban is a fast-growing multi-brand food franchise that collaborates with internationally acclaimed chefs to develop market-leading, delivery-first food concepts. These innovative brands are licensed to local restaurant partners, allowing us to seamlessly integrate exceptional culinary experiences into delivery platforms. With a current portfolio of four distinct food brands, we are redefining convenience dining through creativity and exceptional customer engagement. We are seeking a strategic Head of Marketing to oversee and elevate our marketing initiatives, ensuring alignment with our company’s mission and driving sustainable growth.
Key Responsibilities
Marketing Strategy & Execution
- Develop and implement comprehensive marketing plans, ensuring effective execution across all channels.
- Manage and optimize marketing campaigns (B2B and B2C) to drive brand awareness, customer engagement, and revenue.
- Coordinate with the culinary and operations teams to align marketing initiatives with product launches and seasonal promotions.
- Oversee promotional strategies for delivery platforms (e.g., UberEats, Wolt), ensuring high visibility and competitiveness.
Marketing Operations & Campaign Oversight
- Develop and maintain a detailed marketing roadmap to track campaigns, initiatives, and key tasks.
- Ensure timely execution of campaigns and promotions while managing deadlines and budgets.
- Oversee content creation for digital and social media, including creatives, captions, and engagement strategies.
- Oversee all aspects of paid advertising with a strong focus on platforms such as Meta and Google
- Working closely with the performance marketing team to optimize ROI.
Social Media & Digital Marketing
- Supervise external agencies and partners involved in social media management, paid ads and influencer collaborations.
- Manage social media presence across multiple platforms, ensuring consistency and audience engagement.
- Optimize partnerships and collaborations to enhance customer engagement and business growth.
Budget & Performance Management
- Oversee and manage the marketing budget, ensuring cost-effective allocation of resources.
- Prepare and present monthly reports on marketing performance, ROI, and key performance indicators (KPIs).
- Conduct market research and analyze data to refine strategies and identify new opportunities.
Collaboration & Stakeholder Management
- Work closely with strategy, culinary, and operations teams to ensure smooth execution of marketing strategies.
- Foster relationships with external agencies, influencers, and partners to expand brand reach and impact.
Requirements
- Fluency in English and German is mandatory.
- Proven track record of managing multiple marketing initiatives simultaneously, ideally in the food, FMCG, or hospitality industry.
- 8+ years of experience in marketing management, campaign execution, or a similar role.
- Strong understanding of digital marketing channels, including social media, paid ads, influencer partnerships, and performance marketing.
- Experience with both B2C and B2B marketing strategies.
- Exceptional communication, and project management skills.
- A highly engaged, hands-on mentality with a proactive and forward-thinking mindset.
- Analytical mindset with the ability to interpret data and turn insights into actionable strategies.
- Passion for food trends, marketing strategy, and innovation.
Preferred Qualifications
- Experience with growth strategies on delivery platforms like UberEats, Wolt, etc.
- Proficiency in managing marketing budgets and performance reporting.
- Familiarity with creative content development for digital and social media campaigns.
Benefits:
- Be part of a fast-growing and well-capitalized organization with a collaborative, flexible, and friendly culture
- Competitive salary and stock option program
- Urban Sports Club discount!
- You work directly with a highly driven founding team whose members worked at companies such as Gorillas, Deliveroo, and Tier
- Lots of tasty food!
