bloomon is turning the flower industry on its head – for the better. How? By disrupting the traditional supply chain! We skip the auction and wholesale, to shorten the journey for our flowers. And we harness technology, brand and innovation to deliver gifts and subscriptions that delight our customers across Europe.
We launched in Amsterdam in 2014, and in 2021 joined forces with Bloom & Wild, the UK's fastest growing ecommerce company (according to the Financial Times). Our group is backed by top tier investors and is now home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte. Together, we’ve delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.
Our vision is to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination.
We care wildly about people and our planet. Which is why we’re so proud to be a certified B Corp™ – committed to making long-term positive change for our community, and the world around us.
🛠️ Commercial Team @ Bloom & Wild Group
Our team cares wildly about delivering ambitious and profitable growth across all of our markets and brands. We’re firmly focused on growing profitably, whilst also keeping an eye on the long term commercial view, and our wider business goals, in everything that we do.
This may sound like a cliche, but we really are a bunch of fast-thinking problem-solvers. Think Deeply, Act Swiftly really comes into play in our team. Our Slack channels are full of threads of our team coming together to solve a problem, sharing knowledge and resources, and all working together for our shared mission. We know where we’re headed, and we’re all ready to jump in to support each other to get there. We develop our commercial strategy whilst managing day to day trading to have full country or category oversight.
We’re a distributed team, and we currently have team members all across Europe & the UK! This role is based in our Amsterdam office with an expectation of being in the office 2 - 3 days a week, or more if you prefer. We work very frequently with almost all other functions across the business, so we’re really proud of our ability to collaborate effectively and are always looking for ways to connect and work together; making use of both our virtual tools and our lovely offices. We try to come together as a full team once a year in either London or Amsterdam for a team offsite, and throughout the rest of the year we gather in our respective country teams as frequently as we can
⚙️ What you'll be doing:
Reporting to Sanya, our Head of Commercial for bloomon NL & BE, you'll help drive commercial performance of various online and offline marketing channels for our Belgian market. The main marketing channels you’ll be working with are (offline) partnerships & affiliates. You will work with a wide range of teams within our business to help boost customer acquisition and retention and increase overall awareness for the bloomon brand in Belgium.
⚙️ Responsibilities will include:
Build and own our Belgian marketing strategy to localise our efforts and (re)introduce bloomon to both new and existing customers
- Identify and implement opportunities across new and existing channels to leverage our brand and set these channels up for success
- Research on potential brands we can partner with on both a commercial and brand level
- Coordinate retro performance analysis for commercial peaks (Mother’s Day, Christmas) to enable us to benchmark initiatives and use the learnings for future activities
Scout, plan, implement and analyse local offline initiatives to increase our brand awareness and boost our orders Implementation of in-store collaborations with multiple brands across our yearly calendar, with special focus on peak moments
- Implementation of in-store collaborations with multiple brands across our yearly calendar, with special focus on peak moments like Mother’s Day & Christmas
- Requesting assets with Brand team & distribution of assets involved (i.e. flyers and other offline materials)
- Ensure bouquets and vases are requested with the Central Planning Operations team and send out on agreed upon dates with brands
Portfolio expansion of ongoing (evergreen) commercial partnerships
- Source a longlist of potential (evergreen) commercial partners
- Draft proposals and coordinate what is needed to successfully launch and develop these partnerships
- Develop potential new opportunities with new and/or existing partners
- Forwarding existing partners new assets (copy, imagery) with seasonal changes in mind, particularly around peak moments like Mother’s Day
Ensure continued growth and success of our B2B & in box inserts channels in Belgium
Manage the bloomon BE affiliate program and accelerate channel growth
- Coordinate placements with Partnerize (our affiliate platform) team and distribute required information (codes, banners etc.)
- Update textlinks and imagery according to seasonal changes
- Keep placements calendar up-to-date.
✅ You’ll love this role if you…
- Have a strong knowledge of the Belgian consumer market, general customer behaviour and an understanding of the latest trends & developments to apply within our marketing channels
- Are proactive and results-driven, with a demonstrated success in delivering impact through marketing activities
- Approach problem-solving logically - you like finding simplicity within complexity
- Have excellent communication skills and like to collaborate with multiple stakeholders
- Are analytical, pay attention to detail combined with pragmatism and the ability to get projects over the line
- Excited to work in a fast paced environment and confident with multi-tasking
- Speak English and Flemish fluently.
These are some of the skills and experience we think will enable success in this role, but please don’t worry if you are missing some of these. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you.
🏡 Belonging at Bloom & Wild Group
We know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers. We value all backgrounds, perspectives, ideas and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team.
🧭 Our ways of working
We do things a little bit differently. From inventing letterbox flowers to founding The Thoughtful Marketing Movement. We’re big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day:
Lead change for good: we have the guts to try new things and step up to do what matters most
Think deeply, act swiftly: we make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas
Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference
Stay open, be curious: we’re open about what we’re doing and why, and we welcome challenges from each other
We really believe in the power of face-to-face connections - be that through a shared project, a learning and development opportunity, or an after work social - and trust our teams to make the right decisions (for them and us) about where and how they work each day. Our working patterns are flexible and vary across the business, depending on the type of work, need for collaboration, and personal and wellbeing circumstances.
🌟 (Some of) The good stuff
To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day.
🌻 Work that works for you
- Flexible working (core hours from 10-4pm)
- Work Abroad for up to 30 days each year
- Share in our success with a choice to take equity options from day 1
- 1 day per year to volunteer on a project that’s close to your heart
- We’ll support your commute to our office and site locations. Depending on your journey to work, this may include a Swapfiets, an NS business card or expense reimbursement
- Phone allowance
🌴 Time off
- 24 vacation days and an option to buy an extra 5 each year
- Happiness days (1 extra day each quarter for your personal ‘me time’)
- 1 celebration day per year, to celebrate a holiday that’s important to you
- Flexible bank holidays - trade a bank holiday for another day that fits your beliefs, values and celebration calendar
🌱 Health and wellbeing
- Mental health support through Open Up, including access to online therapy sessions
- Allies and champions groups
- Mental Health First Aiders and awareness training for our managers
- In person and virtual yoga every week
- Our office kitchen is stocked with healthy drinks and snacks to keep you going
- Workplace pension contributions
🌳 Growth & Development
- A flexible training framework for every stage of your career development through our Bloom & Learn programme
- Internal & external Speaker Sessions on a variety of different inspirational topics.
💐 Moments that matter
- We love having lunch together! We offer daily fresh and healthy lunch options at our locations in Amsterdam and Amstelveen,
- A BBQ-worthy rooftop terrace (Amsterdam HQ)
- Social & wellbeing monthly calendar
- We love to celebrate birthdays, anniversaries and other important milestones!
- Summer and End of Year events, team lunches and post-peak celebrations
- Irresistible discounts on our products, blooms & subscriptions!
🫱🫲 Getting hired
We know that job searching can be daunting, and we want to do everything we can to ensure that your experience with us is a good one. Interviewing is a 2-way process, and we’re keen to answer all of the questions you have, so that you can be sure (and excited!) that we’re the right move for you.
We believe in
leading change for good, so do let us know if there’s anything we can do to support your application process. Also, if you have any feedback, please help us to improve our candidate experience by sharing (anonymously)
here.
