bloomon is turning the flower industry on its head – for the better. How? By disrupting the traditional supply chain! We skip the auction and wholesale, to shorten the journey for our flowers. And we harness technology, brand and innovation to deliver gifts and subscriptions that delight our customers across Europe.
We launched in Amsterdam in 2014, and in 2021 joined forces with Bloom & Wild, the UK's fastest growing ecommerce company (according to the Financial Times). Our group is backed by top tier investors and is now home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte. Together, we’ve delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.
Our vision is to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination.
We care wildly about people and our planet. Which is why we’re so proud to be a certified B Corp™ – committed to making long-term positive change for our community, and the world around us.
🛠️ PR @ Bloom & Wild Group
PR sits within the brand and creative team, a vibrant and dynamic bunch of creative thinkers across 3 disciplines: brand (including brand strategy, social media, influencers & resourcing), creative (covering graphic design, copywriting and creative concepting) and communications (consumer and corporate PR). We’re responsible for our Benelux brand strategy and creative output and work with teams across the business in all markets to bring this to life.
We use customer insight and creative flair to build uplifting and innovative brand experiences for our customers and constantly challenge ourselves to do better. We collaborate closely with Research to inform our thinking, the Range team on designing our products, with the country teams on plans that resonate in their local market and with our Digital Product and Design teams on our website and app.
We’re passionate about who we are as a brand and how we show up in the world - and we love seeing bloomon grow, so we work at a fast pace, pouring thought and care into everything we do.
⚙️ What you'll be doing:
We are looking for a PR Manager (fluent Dutch) for the bloomon brand to lead all PR activities. You will be the team expert on consumer and corporate PR and feel comfortable leading the brand’s approach independently. You’ll work collaboratively with the brand and creative team to shape brand storytelling and deliver engaging content and experiences that set us apart.
Responsibilities:
- Planning and implementing annual PR strategy, partnerships, building compelling earned media opportunities, with a focus on Netherlands & Belgium marketsI. In Belgium we work together with a PR agency, which you will manage.
- Developing and implementing PR campaigns and messaging for key commercial moments e.g. Mother’s Day, seasonal range launches e.g. Holiday collection and key product launches e.g. Bio Bouquet in collaboration with wider brand and creative team
- Owning all media relations across consumer lifestyle, business and news journalists
- Writing press releases (you will be supported by copy writers) and collaborating with the creative team to deliver impactful, beautiful releases and PR lookbooks.
- Developing engaging, impactful and cost effective events and send outs, including selection of titles (including influencers)
- Ensuring all creative/visual outputs are to a high standard (e.g. event production, invitations, press releases)
- Building our corporate PR presence (including LinkedIn) by placing stories that bring to life our ethos, ambitions and values, making use of key business spokespeople e.g. Head of Sustainability
- In collaboration with key stakeholders, ensuring all potentially contentious messaging is low/medium risk and that there is a reactive strategy in place in case of crisis i.e. reactive statements
- Contributing to regular meetings with the brand and creative team, sharing strategy & learnings, aligning on upcoming campaigns, contributing to brainstorms etc.
- In collaboration with brand team, seeking out new partnership opportunities with brands and individuals
- Reporting and analysing secured PR coverage using appropriate systems
- Accurately managing the PR budget by country, responding swiftly to changes in budget and/or suggesting more efficient ways to spend.
✅ You’ll love this role if you…
- Have experience in PR - ideally at a fast-growing, brand-focused business or B Corp
- Ideally, experience working on lifestyle ecommerce or D2C brands in a start-up or scale-up environment
- Maintain meaningful relationships with all key press contacts to ensure all launches and stories land in the right press in the right way
- Good relationships with key influencers in the lifestyle space
- An excellent understanding of creative communications and wider media culture
- Strong project management experience and excellent organisational skills
- High commercial understanding, preferably from a retail environment
- Excellent Dutch (and English) written and verbal communications skills
- Experience working at a PR agency and/or managing a press agency
- A creative thinker with a good eye and excellent attention to detail
- Love to work independently, keeping key stakeholders updated
- Experience working in a fast paced and demanding workplace
- An excellent team player willing to support the wider team where required
- Evidence of delivering impactful results without huge budgets
- Fluent Dutch skills.
These are some of the skills and experience we think will enable success in this role, but please don’t worry if you are missing some of these. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you.
🏡 Belonging at Bloom & Wild Group
We know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers. We value all backgrounds, perspectives, ideas and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team.
🧭 Our ways of working
We do things a little bit differently. From inventing letterbox flowers to founding The Thoughtful Marketing Movement. We’re big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day:
Lead change for good: we have the guts to try new things and step up to do what matters most
Think deeply, act swiftly: we make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas
Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference
Stay open, be curious: we’re open about what we’re doing and why, and we welcome challenges from each other
We really believe in the power of face-to-face connections - be that through a shared project, a learning and development opportunity, or an after work social - and trust our teams to make the right decisions (for them and us) about where and how they work each day. Our working patterns are flexible and vary across the business, depending on the type of work, need for collaboration, and personal and wellbeing circumstances.
🌟 (Some of) The good stuff
To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day.
🌻 Work that works for you
- Flexible working (core hours from 10-4pm)
- Work Abroad for up to 30 days each year
- Share in our success with a choice to take equity options from day 1
- 1 day per year to volunteer on a project that’s close to your heart
- We’ll support your commute to our office and site locations. Depending on your journey to work, this may include a Swapfiets, an NS business card or expense reimbursement
- Phone allowance
🌴 Time off
- 24 vacation days and an option to buy an extra 5 each year
- Happiness days (1 extra day each quarter for your personal ‘me time’)
- 1 celebration day per year, to celebrate a holiday that’s important to you
- Flexible bank holidays - trade a bank holiday for another day that fits your beliefs, values and celebration calendar
🌱 Health and wellbeing
- Mental health support through Open Up, including access to online therapy sessions
- Allies and champions groups
- Mental Health First Aiders and awareness training for our managers
- In person and virtual yoga every week
- Our office kitchen is stocked with healthy drinks and snacks to keep you going
- Workplace pension contributions
🌳 Growth & Development
- A flexible training framework for every stage of your career development through our Bloom & Learn programme
- Internal & external Speaker Sessions on a variety of different inspirational topics.
💐 Moments that matter
- We love having lunch together! We offer daily fresh and healthy lunch options at our locations in Amsterdam and Amstelveen,
- A BBQ-worthy rooftop terrace (Amsterdam HQ)
- Social & wellbeing monthly calendar
- We love to celebrate birthdays, anniversaries and other important milestones!
- Summer and End of Year events, team lunches and post-peak celebrations
- Irresistible discounts on our products, blooms & subscriptions!
🫱🫲 Getting hired
We know that job searching can be daunting, and we want to do everything we can to ensure that your experience with us is a good one. Interviewing is a 2-way process, and we’re keen to answer all of the questions you have, so that you can be sure (and excited!) that we’re the right move for you.
The majority of our interview process will take place remotely via video. This will involve an initial chat with Estelle, Talent Manager, followed by an interview with Daniëlle, Brand Lead, to get into more details. If sucesfull, we would progress to a task interview with some of the team members, and finally a last interview with Charlotte, Chief Marketing Officer.
We believe in
leading change for good, so do let us know if there’s anything we can do to support your application process. Also, if you have any feedback, please help us to improve our candidate experience by sharing (anonymously)
here.
