ABOUT TIDE:
At Tide, we are building a finance platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.
Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 1,800 employees.
Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.
About You
As a Senior Insights Analyst, you’ll be working closely with our Business teams to help them find opportunities to improve existing products, improve processes and identify new areas for growth. You will act as a data advocate and coach the wider business in our mission to become a truly data-driven company and drive tangible value through product-specific insights and a deep understanding of what drives our member’s behaviour.
We are looking for a Senior Insights Analyst who has the ability to work across customer lifecycles supporting multiple products.
This role will suit an individual who has a growth mindset, is commercially focused and wants to be close to the impact of their work. If you enjoy a fast-paced environment, cross-team exposure, inquisitive freedom and the ability to have a real impact on the growth of a rapidly scaling scale-up; we’d love to hear from you.
You will be a good fit if you have experience in Marketing Analytics with a focus on Subscriptions, Customer Engagement, Customer Lifecycle, Cross Sell, Up Sell, Segmentation, etc.
Experience working in a product/ SaaS company working alongside Product Marketing Managers is highly desirable.
Some of the key things we expect from you:
- Influence our marketing strategies especially in the Subscription business driven by powerful insights
- Present insights to stakeholders & senior management, translating analysis into the 'so what?' and identifying possible actions to take as a result
- Partner with Product teams to build KPIs for new product launches and monitor performance of existing products
- Using your SQL/Python expertise to interrogate our data to solve key business problems
- Proactively bringing new ideas to the table relating to business questions, analytics approaches, datasets and ways of working.
- Ability to deal with ambiguity & form ambiguous questions into defined solutions to improve the business area
- Democratising insights by helping stakeholders with the self serve dashboards
- Assessing opportunities, understanding behaviour, testing hypotheses with data analysis
- Communicate segmentation analysis, relevant trends and campaign performances (including SLA’s & KPI’s) to internal as well as external stakeholders and across the business
- Forecasting through Uncertainty/Sensitivity testing and scenario planning to create data-driven performance from historic and current data
- Presenting data in a clear and easy to comprehend manner, using visualisation tools(Looker).
- You will be working with Snowflake, dbt, Apache Airflow, Python, Looker, Databricks
You’ll be a great fit if:
- You have a strong ownership mindset and are always eager to see the impact of your work
- Comfortable in leading and solving vague and ambiguous problems independently
- Good communication skills and the ability to explain basic statistical concepts to business users
- You are someone who always looks for new opportunities of creating impact for the business, you don’t wait for things to be told to you
- Experience in taking a business question or problem and turning it into an insight brief
- Good SQL/Python Proficiency
- A track record of delivering insight and actionable recommendations in an analytical role
- Ability to effectively form relationships with the business in order to help with the adoption of data driven decision making
- Experience capturing stakeholder requirements across various levels of seniority and functions and building appropriate analytical solutions,
- You’re a self-starter - you take initiative in spotting opportunities and finding ways to solve challenges with data
- Ability to deal with ambiguity and competing objectives in a fast paced environment
- You have a solid grounding in statistics and experimentation methodologies
TIDEAN WAYS OF WORKING:
At Tide, we champion a flexible workplace model thatsupports both in-person and remote work to cater to the specific needs of our different teams.
While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.
TIDE IS A PLACE FOR EVERYONE
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.
