Company Description
Omio’s vision is to enable people to travel seamlessly anywhere, anyway. We are bringing all global transport into a single distribution system and creating end-to-end magical consumer journeys.
With Omio you can compare and book trains, buses, ferries and flights anywhere in Europe, the US, and Canada with one simple search, on mobile, app or desktop. By offering transparent pricing and easy booking, Omio makes travel planning simple, flexible and personal.
Omio is the largest source of inventory, with 1000+ suppliers operating in 39 countries. Our brands also include Rome2Rio for global discovery, while Omio powers ticketing and journeys, which attract 900m+ users every year. Our offices are based in Berlin, Prague, Melbourne, Brazil, Bangalore, and London.
We are a growing team of more than 400 passionate employees from more than 50 countries who share the same vision: to create a single tool to help send travellers almost anywhere in the world.
Job Description
Position Summary:
Lead the development and execution of comprehensive paid app marketing strategies to drive user acquisition, app installs, and engagement.
Collaborate on product roadmap development and align marketing strategies with overall business objectives.
Manage and optimize campaign performance across various app channels to maximize ROI.
Main tasks and responsibilities:
Campaign Management:
Create, launch, and optimize paid app marketing campaigns on platforms like Google Ads, Facebook, and other social ad platforms.
Monitor and analyze campaign performance, conducting A/B testing to enhance effectiveness.
Manage budget allocation and ensure efficient spending to achieve campaign goals.
Performance Tracking and Reporting:
Utilize analytics tools to track campaign performance and generate insightful reports.
Provide data-driven recommendations for continuous improvement and growth.
Conduct competitive analysis and stay updated on industry trends to maintain a competitive edge.
Audience Targeting and ASO:
Conduct thorough audience research and segmentation to identify high-value user segments.
Collaborate with the App Store Optimization (ASO) team to optimize app listings for better visibility and conversion.
Leverage paid campaigns to drive traffic and improve app store rankings.
Strategy Development:
Develop and implement App marketing strategies tailored to Omio’s product offerings.
Collaborate with cross-functional teams to ensure alignment with brand objectives and target audience.
Contribute to the development of the product roadmap, integrating marketing insights and trends.
Qualifications
Bachelor’s degree in Marketing, Business, or a related field
3+ years of experience in performance marketing, specifically in app marketing and user acquisition.
Proven track record of managing and optimizing App marketing campaigns with significant budgets.
Experience in developing and executing strategic marketing plans.
Knowledge & Skills:
Strong knowledge of various app marketing channels and platforms, including Google Ads, Facebook, Programmatic networks, and other social media advertising platforms.
Proficient in using analytics and tracking tools such as GA4, Adjust, Appsflyer, or similar.
Excellent data analysis skills and ability to interpret performance metrics to drive decisions.
Strong project management skills with the ability to manage multiple campaigns simultaneously.
Excellent communication and collaboration skills to work effectively with cross-functional teams.
Up-to-date with the latest industry trends, tools, and best practices in app marketing and performance marketing.
Additional Information
What’s in it for you? #LifeAtOmio
This role is based on-site at Omio's modern & friendly head office in Warschauer Platz, giving you a great environment to learn, grow and develop your career, surround by like minded colleagues, this role also offers flexible working, 50% home/office.
- Have an impact. With innovation and smart technology, we are changing the way people travel, and you too can have an impact on this ride.
- A competitive and attractive compensation package
- A diverse team of more than 45 nationalities
Diversity makes us stronger
We value diversity and welcome all applicants regardless of ethnicity, religion, national origin, sexual orientation, gender, gender identity, age or disability.
Intrigued? Apply here.
Recruitment scams: Important notice
Protect yourself from scammers, Omio wants to ensure your ongoing safety during the application process at Omio. Please keep in mind of potential scammers impersonating Omio recruiters (mainly via a global professional networking site, and messenger app's).
Remember, Omio never requests payment or sensitive personal information during the recruitment process. All official job opportunities are exclusively posted on our careers page. If you suspect fraudulent activity, report it to [email protected]. Remember to cross-reference against our careers page if you question the authenticity, stay vigilant, and protect yourself from recruitment scams.
www.omio.com/corporate/jobs
