About the role:
We seek an experienced, English-speaking Senior Content Marketing Manager & Copywriter Copywriter to join our commercial unit as part of the Billie Marketing team. In your role, you will be a crucial partner to our Acquisition, Partner, and Product teams. In this position, you will play a central role in shaping the way our audience receives Billie and its products and how we communicate with them. You will be responsible for creating, maintaining and managing a wide variety of compelling and engaging copy and content for different channels and formats, from social, web and product copy to print, long copy, and display advertising. We seek a creative mind with solid writing and content marketing skills and a profound understanding of the B2B e-commerce market, the payments, and the tech landscape.
Your main responsibilities:
- Collaborate with internal stakeholders from Sales, Product and other teams to execute our content strategy by creating and managing compelling content and copy that engages with our audience while aligning with our brand, content, and SEO guidelines.
- Support our Sales and Acquisition teams with creative copies tailored to our audience to make their campaigns a success. This includes different formats across all our owned, earned, and paid channels, including our website, social media, landing pages, blog, ads, emails, etc.
- Write highly curated and differentiated content, such as white papers or other long-copy formats, that is well-researched and educates our audience about the business problems and solutions space we are operating in. Position Billie as a thought leader and pioneer within B2B payments and e-commerce.
- Participate in updating our tone of voice guidelines and content style guide and handle content localization for marketing and product-managing freelance translators.
- Handle and manage all our content marketing via our website, content gating, email flows and other distribution channels.
- Own, maintain and grow our social media presence.
Who we are looking for:
- You have 5+ years of experience creating content and copy as part of marketing teams, ideally operating in the B2B space with a focus on enterprise customers or a related discipline.
- You have a significant background writing for fintechs or the financial industry and a good understanding of Growth and Marketing.
- You hold a translation, creative writing, journalism, or literature degree or have corresponding professional experience.
- You are a native speaker of English with excellent communication skills (both written and verbal), a strong grasp of spelling and grammar, and a very strong attention to detail.
- You are able to write in a variety of styles and have an ear for modern, conversational, and inclusive language.
- You have a proven track record and portfolio of work that demonstrates high-quality content for marketing, sales and product teams that customers like.
- You know how to integrate SEO into your copies when needed and are used to following style, tone, and voice guidelines while delivering results on time.
- You know how to work independently in an agile and creative environment while enjoying collaborating with your colleagues.
- You are a self-starter familiar with typical content tools such as Contentful, ahrefs, ReadMe, Prismic, Phrase, and the whole Google Suite is a big plus.
- Experience in localization and translation management is a plus.
- You are highly organized and bring excellent project management skills. You have a successful track record of project delivery and pay close attention to detail to ensure flawless quality. Experience working directly with designers and content managers is a plus.
- You have a highly collaborative approach, excellent stakeholder management skills, and a positive attitude. You are capable of building trust with your team and fellow colleagues, yet you are also capable of working independently, owning projects from ideation to final delivery/implementation.
- You have professional English proficiency and excellent verbal and written communication skills. Any other European language is a plus.
