About Napo
At Napo, we’re not just a pet insurance company—we’re pet parents who are passionate about helping others give their furry friends the happiest and healthiest lives possible 🐕 We’re on a mission to redefine pet insurance with a brand that stands out online, offline, and in the hearts of pet owners. Following a year of growth and innovation, we’re looking for a hands-on Product Marketing Manager to amplify our impact, shaping and sharing our story with a growing audience of pet lovers. This role will report directly to the Head of Marketing.
Why Join Us?
This is an exciting opportunity to shape the future of product marketing at Napo, taking ownership of how we communicate our brand and products to pet parents across the UK. If you’re passionate about storytelling, customer experience, and making an impact in a high-growth company, we’d love to hear from you!
Apply now and help us build the future of pet insurance! 🚀
What You’ll Do
Develop Product Positioning and Messaging
Develop and implement a messaging framework that ensures consistency across all channels, including digital campaigns, website, email, and social media.
Partner with the product and customer experience teams to continuously refine messaging based on customer insights and market feedback.
Lead Go-to-Market Strategies & Customer Journeys
Own the go-to-market strategy for new product launches, collaborating with cross-functional teams to ensure seamless execution.
Define customer personas based on research and behavioral data, using insights to guide marketing and branding efforts.
Track and optimise the entire customer journey, from initial awareness to purchase and long-term retention.
Customer Insights and Competitive Analysis
Conduct market research and competitive analysis to refine Napo’s positioning and differentiate from competitors.
Analyse customer behavior, pain points, and purchase drivers to inform product development and marketing strategies.
Lead customer feedback loops, ensuring insights are integrated into product and messaging improvements.
Drive Lifecycle Marketing & Retention
Develop customer lifecycle marketing strategies that improve retention and engagement.
Work with CRM and data teams to design targeted email, SMS, and retargeting campaigns that enhance customer experience and maximize lifetime value.
Optimise renewal and loyalty strategies, ensuring pet parents continue to see value in Napo’s offerings.
Plan and Execute Key Campaigns
Design and deliver campaigns around key moments (e.g., pet health awareness months, Christmas, New Year, Puppy Season), ensuring they drive engagement and conversions.
Work with the wider marketing team to build cohesive, multi-channel campaigns.
Test and iterate on campaign effectiveness, using A/B testing and performance data.
Drive Collaboration and Innovation
Act as the bridge between product, marketing, and customer experience teams, ensuring product positioning aligns with customer needs.
Partner with internal teams and external agencies to ensure campaigns align with Napo’s brand storytelling efforts.
Stay up to date with industry trends and innovations, bringing fresh ideas to marketing strategy and execution.
What We’re Looking For
Proven experience in product marketing, ideally in consumer tech, fintech, insurance, or a startup environment.
Experience conducting and utilising customer research to shape product and marketing strategies.
Strong storytelling and communication skills, with the ability to translate product features into compelling customer benefits.
Data-driven mindset, comfortable using analytics tools to measure marketing effectiveness and optimise strategies.
Experience in customer segmentation, lifecycle marketing, and retention-focused campaigns.
Ability to work autonomously and thrive in a fast-paced, evolving environment.
A passion for pets!
Prior experience overseeing Performance Marketing is highly desirable.
What We Offer
📈 Stock options from day 1- everyone at Napo is an owner.
🏡 Flexible hybrid working environment based on work and event schedules.
🏖️ Generous leave policy (25 days + bank holidays + your birthday off).
💰 Personal growth and training budget.
✅ Other benefits including BUPA health insurance, unlimited GP video consultations, and pet insurance for your furry friends.
Our Values
⭐️ Be candid and authentic: We bring our true selves to work and value transparency.
⭐️ Trust and care for each other: We’re a team that supports one another and celebrates collaboration.
⭐️ Do the right thing: We prioritize ethics over profits and always act in the best interest of our customers and their pets.
⭐️ Optimise for impact: We focus on what will make the biggest difference and take ownership of our responsibilities.
