The role
GoCardless has over 350+ software and platform partners globally, and our relationships with these partners play a key role in attracting and retaining our customer base. We’re looking for a Content Marketing Manager who can utilise content to enhance, maximise and develop the opportunities we have with our partners, helping us to strengthen the relationships and also reach more potential customers. This role will sit within our Integrated Marketing Team, managed directly by our Head of Content Marketing, and work closely with partner account managers, our partner events manager, and wider stakeholders including SEO and design.
What excites you
- Creating core messaging frameworks that can be scaled across our partnerships
- Creating and testing content across multiple formats, including video, social, display advertising and long-form blogs and guides
- Enabling partners to onboard and activate new customers through a range of educational and insightful collateral
- Where appropriate, appointing and managing external contributors to assist in producing content
- Being a tone of voice champion and support the wider Content Team in QA’ing content created by others across the organisation
What excites us
- You have a minimum of five years experience working in B2B marketing with at least two of those being within a content or copywriting role.
- You will be a confident and experienced writer who understands the importance of tone of voice and brand guidelines.
- You have experience of creating written, spoken and multimedia content, including blogs, emails, webinars, video scripts and infographics.
- You are highly capable of writing both short and long-form copy.
- You use data to validate ideas and measure impact, while valuing the creative spark you bring.
- You are highly proactive and able to work independently, yet are just as comfortable working cross-functionally on shared projects and integrated campaigns.
- You’re at ease managing multiple projects at once and have strong time management skills.
- You are a perfectionist with an eye for detail, able to act in an editorial capacity and prove others' work.
- You have experience and are at ease using CMS.
- You have worked directly with or supported partner or sponsorship marketing before.
- Language skills and the ability to write in French, Spanish or German would be a bonus.
You don’t need to have experience of the payments or financial worlds. Rather, you’ll be someone with an innovative mind who knows how to leverage data, get the most from existing assets and how to best collaborate with subject matter experts - internally and externally. You’ll know how to distil and present this information in the most compelling ways, putting the customer experience front and centre to communicate with businesses about the issues that matter most to them.
This will be a hybrid role so you must be able to easily travel and work in our London office.
