The role
The role is for a Content Marketing Executive to support our brand activation activities, including integrated marketing campaigns, global affiliate relationships and sponsorships. This role will sit within our Integrated Marketing Team, reporting directly to the Head of Content Marketing and working closely with our senior brand marketer, sponsorship activation manager and the wider acquisition team.
Over the past year we’ve built up more affiliate and sponsorship relationships than ever before, so we now want someone who can create engaging content that enhances and strengthens these relationships while helping us expand and get our brand in front of our key audiences. From educational guides and compelling blogs to above-the-line ad copy and radio scripts, we want someone with a creative mindset and experience with different content formats.
Responsibilities include:
- Create core messaging frameworks that can be scaled across our affiliate programmes
- Create and test content across multiple formats, including video, social, display advertising and long-form blogs and guides
- Enable affiliates and sponsorship partners to onboard new customers through a range of educational and insightful collateral
- Where appropriate, appoint and manage external contributors to assist in producing content
- Creating short, snappy and eye catching content that can be utilised across digital adverts and above the line opportunities
- Be a tone of voice champion and support the wider Content Team in QA’ing content created by others across the organisation
About you
You don’t need to have experience of the payments or financial worlds. Rather, you’ll be someone with an innovative mind who knows how to leverage data, get the most from existing assets and how to best collaborate with subject matter experts - internally and externally. You’ll know how to distil and present this information in the most compelling ways, putting the customer experience front and centre to communicate with businesses about the issues that matter most to them.
- You have a minimum of five years experience working in marketing with at least two of those being within a B2B marketing content or copywriting role.
- You will be a confident and experienced writer who understands the importance of tone of voice and brand guidelines.
- You have experience of creating written, spoken and multimedia content, including blogs, emails, webinars, video scripts and infographics.
- You are highly capable of writing both short and long-form copy, but have experience in ad copy - from digital adverts such as MPUs, to radio adverts
- You use data to validate ideas and measure impact, while valuing the creative spark you bring.
- You are highly proactive and able to work independently, yet are just as comfortable working cross-functionally on shared projects and integrated campaigns.
- You’re at ease managing multiple projects at once and have strong time management skills.
- You are a perfectionist with an eye for detail, able to act in an editorial capacity and proof others' work.
- You have experience and are at ease using CMS.
- Language skills and the ability to write in French, Spanish or German would be a bonus.
This will be a hybrid role so you must be able to easily travel and work in our London office.
