Getsafe is the digital insurance company guiding people to make smart life choices and there by their side when the worst happens. Getsafe makes insurance simple, fair and accessible with its unique technological platform and all-in-one app. Our digital insurance replaces complexity and manual paperwork with smart assistants; customers can file claims or change their coverage in real time with just a few taps on their smartphone. Our expert consultants are ready to help with questions or choosing the best insurance tailored to any life situation. No German? No problem! Getsafe offers insurance and support 100% in English, so people can get covered, and get on with enjoying life.
Since launching in Germany in 2018, Getsafe has become one of the best-rated insurtechs in Europe, serving over 500,000 customers. Headquartered in Heidelberg, Germany, with an additional office in Berlin, the company employs more than 200 people. In 2021, Getsafe received its insurance license from Germany’s financial regulator, BaFin. With €120 million raised to date, it is one of Europe’s top 10 funded insurtechs.
WHAT WE'RE LOOKING FOR:
- A seasoned Product Marketing Manager with senior-level experience in fintech, insurtech or a related digital/tech-driven field.
- Expertise in creating and executing product marketing strategies with an emphasis on user acquisition.
- Strong ability to identify customer needs and translate them into value-driven marketing campaigns and positioning.
- Proven track record of successful go-to-market launches and cross-functional collaboration.
- Strategic thinker with a passion for data-driven decision-making.
- Experience in the German market, with an understanding of cultural nuances and regulatory frameworks in insurance.
YOUR MISSION:
- Lead the development of product positioning, messaging, and narratives for Getsafe’s digital insurance products, adapted to key customer audiences.
- Partner with product, engineering, and design teams to align marketing efforts with product roadmaps and launches.
- Drive customer acquisition strategies, leveraging data insights and market trends to optimize campaigns.
- Develop and execute go-to-market plans for new features, enhancements, and product updates.
- Work closely with customer service teams to ensure the voice of the customer is central to marketing efforts.
- Monitor competitor activity and market dynamics to inform strategic decisions and identify opportunities.
- Own and optimize key metrics like customer acquisition, NPS and retention.
ABOUT YOU:
- You have 3+ years of experience in product marketing
- Exceptional storytelling skills to translate complex insurance concepts into simple, compelling messages.
- Analytical mindset with the ability to synthesize data into actionable insights
- Comfortable managing multiple stakeholders across diverse teams and functions.
- Proficiency in English is a must; German language skills are a strong plus.
- You are customer-obsessed and passionate about making insurance accessible and user-friendly.
- You thrive in a fast-paced, dynamic environment and are excited to work for one of Europe’s top-rated insurtechs.
GETSAFE PRINCIPLES:
Customer Empathy 🤝
We simplify insurance by aligning our vision with every interaction, maintaining transparency, and building togetherness and trust with our customers.
Absolute Ownership🔛
We pursue excellence relentlessly, taking full ownership, and ensuring everyone knows their role to contribute to our mission.
Day One Mindset 🌱
We strive to continually act as pacemakers, constantly optimizing, thinking ahead, and inspiring greatness to build a scalable and impactful future.
Driver Team 🏎️
We communicate effectively, collaborate positively, and drive success as equals, united by respect and an inspiring mission.
YOUR BENEFITS:
Your Journey With Us:
- Join us in Berlin or Heidelberg and be part of our hybrid culture, with the flexibility to work remotely.
- Be part of our growth journey through our Employee Stock Ownership Program (VSOPs), where you can claim your stake in the company and share in our success.
- Celebrate with us at regular team gatherings, including company strategy weeks, onsite events, local meet ups, seasonal celebrations, and after work socials.
Flexible Benefits:
- Monthly €50 flex benefit budget, allowing you to choose what suits you best — whether it’s for your Deutschlandticket, office lunches, remote setup, or company health insurance (bkV).
- Monthly Getsafe insurance voucher to safeguard what matters most to you.
- Workation for 90 days within the EU, giving you more freedom to balance work and travel.
We Believe In:
- Balance: 30 vacation days — enjoy 28 regular days and 2 special days — your birthday and half days on December 24th & 31st.
- Growth: Benefit from our annual €1,000 development budget to invest in your personal and professional growth.
Getsafe is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status or disability status.
Interested? Let's chat!
