This role enhances brand awareness and engagement for StashAway in Hong Kong. As a Marketing Executive, you will lead marketing projects ) in an effort to strengthen our brand and business in HK. You will develop and implement strategies that align with Hong Kong and the group's company goals.
The ideal candidate is passionate about investing, thrives on audience engagement whether on webpage, email, social media or in events. This role requires a self-starter who is keen to bring creative ideas to the table and build compelling campaigns that drive action.
Responsibilities
- Brand & Marketing campaigns: Collaborate with regional and local colleagues to develop and execute brand and marketing campaigns for HK.
- Event Management and Promotion: Plan and execute in-person events and webinars, coordinating promotional campaigns and on-the-ground processes to maximize attendance and brand/product consideration.
- Partnership Strategy and Execution: Develop and manage partnerships with ecosystem partners, affiliates, and influencers to expand StashAway's reach and consideration.
- Social Media Oversight: Manage StashAway HK's social media platforms, crafting engaging content in collaboration with designers and copywriters to boost brand awareness and audience engagement.
- Performance Analysis and Reporting: Measure and report on the success of events and partnerships, using key metrics to optimize future strategies and initiatives.
- Content Maintenance and Updates: Assist in updating and maintaining website content to ensure accuracy and relevance.
- Cross-Department Collaboration: Work closely with cross-functional teams to ensure alignment of marketing initiatives with broader business objectives and goals.
- Marketing Strategy: Participate and contribute to the broader brand and marketing development as needed to achieve Hong Kong’s objectives.
Key Results
- Brand Visibility: Improved brand awareness and recall in Hong Kong, demonstrated by increased website traffic, brand search volume and time on site .
- Lead Generation: Increased sign-ups and conversion rates.
