Easol is the leading all-in-one ‘experience commerce’ platform built to power experience businesses including festivals, wellness retreats, food and drink, sports and adventure trips. With Easol, experience businesses have complete control to drive more direct sales, retain more revenue, own their data and run their business on their terms.
Easol has deep roots in experiences. The platform was founded by former festival founders, Lisa and Ben Simpson in 2017, after the husband and wife team endured challenges and frustrations first-hand while setting up and growing their own experience business including Rise, Europe’s biggest Snowsports and music festival, and Beyond Adventures, a series of adventure travel experiences in remote locations such as the Sahara desert and the Swedish archipelago.
Role
As an Account Executive (known as Experience Expert at Easol) for Locations Based Entertainment (LBE), you will play a vital role in our growth journey expanding into this market. Working very closely with our product, marketing and customer success teams, you will be building partnerships with exciting experience creators whilst demonstrating how Easol can supercharge their businesses.
We are gearing up to launch our product in this market which faces similar challenges we’ve seen in other verticals. Currently, we had a large, global reference customer in Location Based Entertainment gone live in the Summer of 2024 who became a case study for this market, along with a series of a events starting in January, leading up to a Showcase launch in April 2025!
With our LA launch Q1 this year, you’ll be instrumental as one of the first West Coast members to support our market strike activities and directly attract and sign relevant customers at Easol. In addition to generating your own leads to create a sales pipeline, you will also work closely with the marketing team on our launch campaigns
This role is opened to candidates who are based out of LA or in the West Coast of the US.
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Responsibilities- Lead the development and execution of the short-term and long-term sales strategy to expand our Location Based Entertainment creator base within the market.
- Work autonomously and manage own time to ensure consistent focus on business prioritiesLead on the development of the market’s sales pipeline, ensuring 3x coverage against target at all times.
- Manage the full sales cycle from first contact to close, working closely with the Customer Success teams to ensure a smooth handover.
- Maintain relationships with key industry stakeholders, managing and maintaining sales referral schemes where required.
- Track performance against KPIs, including monthly, quarterly and annual sales goals.
- Research and communicate the market’s Product requirements within Easol, working closely with Product and Customer Success teams and constantly anticipating creators’ needs.
- Work closely with Marketing (as well as independently) to generate Marketing collateral.
- Attend relevant industry events to drive brand awareness and expand our network.
- Ensure that our CRM system (HubSpot) is consistently kept up to date.
- Develop Easol’s market competitor understanding, creating detailed comparisons and communicating this to other stakeholders (e.g. Product)
Qualifications and Requirements- You will have worked with or have good knowledge of the inner workings of the Location Based Entertainment space
- A new business “hunter” with an exemplary track record of being a top 10% player
- You are highly empathetic and have excellent written and verbal communication skills
- You have exceptional listening skills, with the ability to ask the right questions that will address the needs of customers
- You are an entrepreneurial self-starter with a track record of hitting and exceeding goals.
- You are resilient and able to bounce back from setbacks quickly while embracing them as a learning experience for the futureYou are passionate about experiences.
- You are likely to spend your holidays kitesurfing in Sri Lanka, hiking the Nepalese mountains or at an alternative music festival.
- A basic understanding of e-commerce, web analytics and digital marketing would help you excel in this role.
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$100,000 - $240,000 a year
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What you’ll enjoy about joining our team:
⚖️ You'll enjoy a flexible working set-up. We balance our desire to be present in the office as often as possible, with the freedom to work from wherever we need to be.
🧠 You'll have real visibility of what's happening in the business. We have weekly company meetings, where we all get together to discuss our wins, learning opportunities, our goals and direction.
🗣 There is an open forum for you to have your say in what we do and how we do it. We empower our team to share their ideas - no egos here!
🌏 You'll have access to our incredible perks, such as a company-funded "deep week", where you can travel to a destination of choice and have dedicated time to focus on a project that is important to you without distraction.
💰 In addition to that, we offer a monthly contribution towards a gym membership and your mobile phone contract, an annual personal development budget, support to choose your own equipment and a lot more.
✈ You’ll have 33 days of holidays, inclusive of public holidays.
🌱 Employees of all backgrounds and physical abilities will be supported by us in every way possible to thrive.
