Key Facts
- Start date: as soon as possible
- Capacity: 40 hours per week
- Location: Munich
Your responsibilities
- You develop and implement comprehensive Digital PR strategies to increase brand visibility, build links and enhance our online reputation.
- You identify relevant media outlets, journalists and bloggers to pitch our stories and secure media coverage.
- You build and maintain strong relationships with media contacts and industry influencers to secure ongoing coverage and partnerships.
- Your analyze digital PR performance metrics and prepare monthly reports to track the effectiveness of campaigns and identify areas for improvement. Manage budgets, timelines, and resources effectively to ensure the successful execution of Digital PR initiatives.
- You manage strong account health by tracking clearly defined KPIs.
- You create compelling press releases, pitches and other Digital PR materials to effectively communicate key messages and campaigns.
Why us?
- We're driven by data and fueled by passion. We don’t just work; we create impact.
- Cyclist or not, everyone’s welcome here. We embrace diversity because it strengthens our team.
- Every person — from working students to full-time contributors to Founders — is a vital part of the buycycle journey.
- Working in a startup takes grit and resilience. It can be challenging, but the rewards are exceptional growth and valuable learning experiences.
- We offer a personalised roadmap with in-house training opportunities tailored to your development goals.
- We believe that laughter and teamwork bring us closer together, which is why we prioritise regular group sports and team events.
- Looking for more? We provide all the modern perks you’d expect from a forward-thinking company.
Empowering Diversity and Growth
We firmly believe that the right attitude, motivation and willingness to learn will lead to satisfaction and success for all interested parties at buycycle. Therefore, you are welcome to apply even if you feel that you do not meet all the requirements of the profile at this stage. We welcome all applications - regardless of gender identity, nationality, ethnic and social origin, religion/belief, disability, age, sexual orientation and identity.
buycycle & you
We are the leading marketplace for pre-owned bikes. And to help us grow and improve, we want you on the team. We're always looking for more talent with a variety of backgrounds.
About you
- You have already gained 2-3 years of experience in PR / Digital PR or SEO Backlinks.
- You have strong attention to detail and excellent analytical skills.
- You have a passion for SEO and data-driven approaches.
- You are a self-starter individual who wants to grow and develop with buycycle.
- You have excellent communication skills in English (any other language is a plus).
- Familiarity with SEO platforms (e.g. MOZ, Ahrefs, SEM Rush) as well as GA4, is a strong plus.
About the role
As a (Junior) Digital PR Manager (all genders), your orchestrate the online reputation and visibility of buycycle, ensuring that digital communications strategies align with overall business goals. You will collaborate on outreach campaigns to secure high-quality backlinks for SEO. You'll also assist in creating link-worthy content, foster relationships with external publishers, and track link-building performance using analytics. Additionally, you'll conduct competitive analysis to stay ahead in the digital landscape and identify improvement opportunities.
The process
Hiring Manager call → case study → meet the team, People team & Founder
